Brand Blueprints
Voice, audiences, pillars and words to avoid for each brand, versioned, and checked against every draft.
Roadmap
What works today, what is in pilot, and what comes next
We only call something available when it is in the product for every plan that includes it. Planned work has no dates, because we would rather ship it right than ship it on a promised day.
Available
In the product today, on every plan that includes it.
AI drafting for each network
One brief becomes a version for each network, written from the blueprint, with a monthly AI budget per plan.
Approval tied to the exact post
An approval covers the exact text, media and account; any change needs a new one, and every approval is kept.
Publishing and the calendar
Scheduled posts to Facebook Pages, Instagram, LinkedIn Pages, TikTok, YouTube, WhatsApp Business, WordPress and Ghost.
Comments inbox
Comments from Facebook, Instagram, LinkedIn and YouTube, with replies by people or drafted by AI.
Image and video editing
Cropping, trimming, fitting to each network's shape and watermarks, in the browser.
Analytics and the weekly growth brief
Results read back for 30 days after each post, and a weekly brief with suggestions.
Companies, brands and roles
Separate workspaces, eight roles, invitations, passkeys and two-step sign-in.
Monthly plans and the Campaign Pass
Solo, Business and Agency monthly, or a 14-day Campaign Pass, by M-Pesa or card.
In pilot
Built, and being used by our pilot companies while we refine it.
Workspace modes and campaigns
Solo, team and agency ways of working, and campaigns that group posts around one objective and close when they end.
Verified facts
Prices, dates and offers that drafts may quote, each with an owner and an expiry date.
Emergency pause
Stops everything going out for a brand or a whole company until an owner or admin resumes it.
Tracked links and outcomes
Short links with click counts and no personal data, and enquiries, leads, sales and attendance recorded by hand.
Automations
Review reminders, fact-expiry reminders and campaign wrap-ups, each with an owner, limits and a test mode.
Video and Reels on Facebook and Instagram
Page videos and Reels on Facebook, and Reels on Instagram, from the same calendar and approval.
Video and documents on LinkedIn Pages
MP4 videos, and PDF documents shown as a carousel, on company Pages, posted once LinkedIn has processed them.
Client review links
A private link for someone outside the company to approve a post or ask for changes. A member still gives the approval.
WhatsApp chats in the inbox
Messages customers send to your WhatsApp number, answered by a person from the inbox within WhatsApp's 24-hour window.
Instagram Login
Connect an Instagram professional account with Instagram's own sign-in, no Facebook Page needed.
Messenger and Instagram messages in the inbox
Messages customers send your Facebook Page or Instagram account, turned on per account and answered by a person from the inbox.
Images and video in WhatsApp broadcasts
One photo or video above a broadcast's text, sent with the message Meta approves.
Enquiry forms counted automatically
A simple form for each brand. Every enquiry is counted, and tied to the tracked link and campaign that brought it.
Facebook and Instagram Stories
One photo or a short video as a Story, from the same calendar and approval.
TikTok photo posts
Up to 35 photos in one swipeable TikTok post, with the same settings TikTok asks for on videos.
Personal LinkedIn profiles
Posting to a person's own LinkedIn profile, connected by that person, as well as to company Pages.
Short links on your own domain
Tracked links on a name you own, like go.yourbrand.com, proved with a DNS record. Only links are served there.
Market and niche analysis
What competitors and the wider niche are doing, from their websites and a web search, fed into each brand's weekly plan.
Planned
Work we intend to do. No dates are promised.
Competitor numbers from Instagram
Public follower and post counts of competitors' Instagram business accounts, through Meta's own API, in the market analysis.
Enquiry forms on your own domain
Enquiry forms served on a brand's verified link domain, like its short links.
Need something that isn't here?
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