What you can publish
- Broadcast messages to opted-in contacts, sent as WhatsApp message templates
- One photo (JPEG up to 5 MB) or video (MP4 up to 16 MB) above a broadcast's text
Channels / WhatsApp
WhatsApp Business
Send approved updates to customers who agreed to hear from you, through the official WhatsApp Business Cloud API.
Writing and editing
- Friendly, brief messages with one clear call to action and no hashtags
- Each approved message is submitted to Meta as a template early, so it is ready when it is due
- A live chat-bubble preview, with a warning when the text is over WhatsApp's limit
After it goes out
- People who reply STOP are opted out automatically and never messaged again
- Each send records who received it and who could not be reached
- Messages customers send to your number arrive in the inbox, and your team replies within WhatsApp's 24-hour window
Not in Brand Autopilot yet
- Documents in broadcast messages
- AI replies to chats; a person answers each one
Rules set by WhatsApp
- Only people who opted in can be messaged
- Status and Channels can't be posted to; Meta offers no API for them
- Meta must approve each message template, which can take time
Connecting
How the account is connected
Connected with your own WhatsApp Business account through Meta. You add contacts with a record of each person's opt-in.
Every post is approved by a person before it is sent, and you can disconnect the account in Channels at any time, which deletes its stored tokens. See Security and Data deletion.
Other channels
Use it alongside
- Facebook Pages
- LinkedIn company Pages and profiles
- TikTok
- YouTube and Shorts
- WordPress and Ghost blogs
WhatsApp is a trademark of its owner. Brand Autopilot is not affiliated with or endorsed by it.