What you can publish
- Text posts
- Posts with up to 10 images
- Video posts in MP4, as long as your plan allows (up to 10 minutes)
- Document posts: a PDF of up to 300 pages, shown as a carousel to swipe through
Channels / LinkedIn
LinkedIn company Pages and profiles
Insight-led posts for your LinkedIn company Pages and your own profile, written in your brand's voice and approved by your team.
Writing and editing
- Drafts aim for 900 to 1,300 characters, with an opening line that earns the “see more” within 210 characters
- Links are kept out of the body, where LinkedIn shows them less
- A live preview of the post as LinkedIn shows it
After it goes out
- Comments on Page posts arrive in the inbox to read and answer
- Engagement numbers for Page posts are read back for 30 days after posting
Rules set by LinkedIn
- You connect as an administrator of the company Page you post to
- A personal profile is connected by its owner, and posts go out under their name
- LinkedIn does not share comments or numbers for personal posts with apps, so those stay on LinkedIn
Connecting
How the account is connected
Connected with LinkedIn's own sign-in: a Page administrator connects the Page, and a person connects only their own profile. Each token is sealed for its account.
Every post is approved by a person before it is sent, and you can disconnect the account in Channels at any time, which deletes its stored tokens. See Security and Data deletion.
Other channels
Use it alongside
LinkedIn is a trademark of its owner. Brand Autopilot is not affiliated with or endorsed by it.