Brand Autopilot covers the whole job: knowing each brand, writing for each network, getting a person's approval, publishing on time, answering comments and learning what works.
Keep every brand's voice
Each brand gets a written blueprint that every draft is checked against.
Brand Blueprints
A written description of how each brand speaks, which every draft is checked against.
Voice, tone, audiences, content pillars, goals, and words or claims to avoid
Versioned, so you can see what changed and nothing drifts unnoticed
Built from a short interview, your website, brand documents (PDF, Word or text) and the brand's own past posts
A short company profile drafted from the web at sign-up, which the owner checks before it is saved
Verified facts, such as prices, dates and offers, that drafts may quote, each with an owner and an optional expiry date, and a reminder before it lapses
Create content faster
Drafts, previews and media for every network from one brief.
AI drafting, on brand
One brief becomes a post for each network, written by Claude from the blueprint.
Each network gets its own version: length, hashtags, where the text folds, and where links belong
Every draft is checked against the blueprint and for phrases that sound machine-written before anyone reviews it
Repurpose a post for another network in one step
A weekly content plan suggested from each brand's pillars and goals
A monthly AI budget per plan, so AI costs stay within a set amount
Composer with live previews
Write once and see how the post will look on every network as you type.
Previews for Instagram, Facebook, LinkedIn, TikTok, YouTube and WhatsApp, including where “more” cuts in
Videos go to TikTok, YouTube and Shorts, Facebook (as Page videos or Reels), Instagram (as Reels) and LinkedIn Pages
PDF documents go to LinkedIn Pages as a carousel people swipe through
Checks for every selected network before the post goes to review: length, media, shape and hashtags
One button sends the same post to every connected network
Images and video
Make media fit each network without leaving the browser.
Crop images to each network's shapes, with a focus point, and add your watermark
Trim videos, fit them to vertical, square or landscape, and watermark them in the browser
Large videos are compressed on our servers in a sandbox before they are published
Location and camera details are removed from uploads
A media library with retention rules you agree to, notice before anything is removed, and a zip download
Approve and publish with confidence
A clear approval step, one calendar and publishing on time.
Real approval
By default, a second person must approve every post before it goes out. A company's owner can turn this off so that owners, admins and managers may approve their own posts; everyone else always needs an approver, and every self-approval is recorded in the activity log.
Each approval is tied to the exact text that was reviewed; any edit needs a new approval
Notes and change requests stay with the post
Every decision is kept in the company's audit log
Team and agency companies can send a private link to a client, who approves or asks for changes without an account
An emergency pause stops everything going out for a brand or the whole company, until an owner or admin resumes it; nothing is cancelled
Planner and calendar
Every brand's schedule in one month view, in your own timezone.
Month calendar and list views across all your companies
Move posts around the week before they go out
Campaigns with start and end dates that group posts, and close when they end
Automations for review reminders, fact-expiry reminders and campaign wrap-ups, which start in test mode
Scheduled posts go out on time, with retries and a clear reason if one fails
Answer people and measure results
Comments in one inbox, and numbers that show what worked.
Comments inbox
Read and answer comments from Facebook, Instagram, LinkedIn and YouTube in one place.
Choose per brand: people write every reply, the AI drafts replies for review, or the AI replies automatically
Automatic replies have a daily limit (30 by default) and hold anything risky back for a person
Comments are always treated as text, never as instructions to the AI
Analytics and the weekly growth brief
See what was published, what failed and why, and how each brand is doing.
Likes, reach and views read back from the networks for 30 days after each post
A dashboard per company, built from its own records
Tracked short links with click counts and no personal data, and enquiries, leads, sales and attendance recorded against a campaign or link
A weekly growth brief with suggestions, also sent by email to members who opt in, with one-click unsubscribe
Teams and security
Run several companies with the right people and safeguards.
Companies, brands and teams
Run several companies, each with its own brands, people and plan.
Each company is a separate workspace; row-level security in the database checks every query against your company
Eight roles, from owner and admin to contributor, approver, analyst and viewer, set per company and per brand
Invitations by email; there is no open sign-up
Pay per company by M-Pesa or card, by the month, or for 14 days with a Campaign Pass
Security built in
Several separate safeguards, so a single fault is less likely to expose anything.
Company data separated by row-level security in the database as well as by checks in the app
Passkeys and two-step sign-in
Social account tokens encrypted so only the publishing service can open them
An append-only audit log of important actions
See it with your own brand
We'll set up a blueprint from your website and show you a week of drafts for your channels.
